Screencrafters

Project Details

Screencrafters is a provider of incentive and advertising solutions for automotive retailers.

In this project Screencrafters came to Visionology seeking new layouts and designs for their series of dynamic popups for dealers. From the start it was known that our designs would be constrained based on the sizes of the popups that were globally set within the system and to the set of forms and info that were necessary to be displayed. It was a challenge to create new designs within this tight framework but in the end it worked out well.

We started by deconstructing the popups to their base form which ended up being a tables based framework. After creating new visual designs it was decided to overhaul the system using a set of clean XHTML and CSS styles that would not only lessen the amount of code needed but also give it much more flexibility in the future. New designs can be added at any time within the CSS structure created.

Technology