Incentive Research Logo

Project Details

Incentive Research is a company that tracks incentives from automotive manufacturers and allows dealers to sign up for their system which not only makes it easier for the customers to find deals, it lessens the amount of time that dealers have to spend tracking incentives themselves.

In this branding assignment for Incentive Research we did things a bit different than usual. They already had a rough idea of what they were looking for in their logo design. They had a previous designer work up the concept but it wasn't worked through to completion and items were a bit rough. Visionology took these ideas and reshaped them into the logo you see today, a cleaner, more polished design ready for the web and print.

Technology